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New Juaben South Municipal Assembly

Ghana's Emerging Economic Hub in the Eastern Region

Municipal Profile

Brief overview of New Juaben South Municipal Assembly

The New Juaben South Municipal Assembly was established 2017 by Legislative Instrument (L.I.) 2301. Originally, it was called New Juaben Municipal Assembly but it became New Juaben South Municipal Assembly after the New Juaben North municipality was carved out of its northern portion.

New Juaben South Municipality lies between longitudes 1030° West and 0030° East, and latitudes 60° and 70° North, with Koforidua as its capital. Koforidua is also the capital city of the Eastern Region. The New Juaben South Municipality covers a land area of approximately 60 square kilometers. It shares boundaries on the north-east with East Akim Municipality, to the south-east with Akwapim North Municipality, to the west Yilo Krobo Municipality, and to the east with Suhum Municipality. It is one of the twenty-six districts of the Eastern Region.

The New Juaben South Municipality is made of 34 Electoral Areas, which are further divided into 8 Zonal Councils and 70 Unit Committees (see figure 1.1). The Municipal Chief Executive (MCE) is the political and administrative head of the municipality. The MCE is supported in the discharge of his/her duties by the Municipal Coordinating Director and the heads of the 11 decentralized departments.

The General Assembly is the highest decision-making body charged with deliberative, executive, and legislative functions. The functions of the General Assembly include passing by-laws,approving development plans and projects, preparing budgets and ensuring security. The General Assembly of New Juaben South Municipal Assembly has Fifty-One members. Thirty-four of the Assembly members are elected while fifteen are appointed by the central government. As of 2019, the General Assembly members included only seven females (2 elected and 5 appointed by the President). The General Assembly is headed by the Presiding Member, who is elected from among the Assembly members. The Member of Parliament, the Municipal Chief Executive, the Municipal Co-ordinating Director, and the Heads of Decentralised Departments and Zonal Councils are ex-officio members of the General Assembly.

The structure of the economy of New Juaben South Municipality is similar to that at the national level. While the majority of industrial establishments are found in the central business area of the Municipality, agricultural production is carried out in the small settlements and in the peri-urban localities. Industrial, manufacturing and processing activities are mostly medium and small-scale, involving the production of alcoholic and non-alcoholic beverages, textiles and crafts. Other industrial activities include soap-making, carpentry and joinery, traditional medicine, palm and kernel oil production, and bead-making.

Markets play a significant role in the local economy of New Juaben South Municipal Assembly. There are two markets located within the Central Business District (CBD), namely Juaben Serwaa and Central Market. There also are satellite markets across the municipality, namely Adweso, Zongo Market and Agarta Market. The markets are organized on either a daily or a weekly basis. Major market days in the municipality are Mondays and Thursdays.

The full potential of the tourism industry in the municipality is yet to be tapped. Some tourist attractions which have been identified by the Assembly but are yet to be developed include: Kentenkeren Waterfall, Akyekyeso Crocodile Sanctuary, Obuotabiri Bird View and Green Belts. The Akyekyeso Alligator Cave provides tourists with the opportunity to view and study alligators in their natural setting. These alligators are unique in that they have gold nuggets stuck above their snouts. The Akuodum-Mpaem forest has immeasurable significance for development into an eco-tourism destination. The scenic landscape, exotic cultures resulting from the multi-ethnic character of the municipality and the many historic sites make New Juaben an exciting destination for adventure-seeking and exploratory tourists.

Investment Overview

Strategic Advantages & Market Position

New Juaben South, with its capital Koforidua serving as the Eastern Regional capital, offers a unique blend of urban development and growth potential. The municipality serves as the administrative and commercial nerve center of the region.

Strategic Location

  • Eastern Regional Capital
  • Well-connected to major municipalities
  • Central Business District presence

👥 Demographic Advantage

  • Youthful population (79% under 35)
  • Growing urban market
  • Educated workforce
Economic Indicators

Industrial Base

Diverse manufacturing including beverages, textiles, and crafts

26+ Industrial Units

Agricultural Sector

26.1% of workforce engaged in agriculture

4,654 Farming Households

Commercial Activity

Two major markets with weekly trading cycles

5,000+ Daily Market Traffic

Growing Economy

Rapid urbanization driving service sector growth

7.2% Annual Urban Growth
Infrastructure Snapshot
Water Access
84%↑ Increasing
Electricity
92%↑ Stable Growth
Health Facilities
3 Hospitals + 52 CHPS→ Adequate
Road Network
450km Urban Roads↑ Expanding

Note: Infrastructure development is accelerating with 70% of municipal budget now allocated to SDG-related infrastructure projects.

Priority Investment Sectors

Tourism & Hospitality

High Priority

Develop eco-tourism sites, hotels, and recreational facilities

Highlights:
Untapped waterfallsWildlife sanctuariesCultural festivals

Agro-Processing

High Priority

Value addition to agricultural produce

Highlights:
Staple crops availableGrowing urban marketExport potential

Education Services

Medium Priority

Private schools and vocational training centers

Highlights:
Youthful populationHigh demandGovernment incentives

Healthcare

Medium Priority

Specialized medical facilities and clinics

Highlights:
90% insurance coverageGrowing middle classRegional referral hub
Quick Facts
Eastern Region, Ghana
Location
157,534 (2020)
Population
8.5% (2017-2020)
Urban Growth
Koforidua
Capital
79% under 35
Youth Population
2 Major + 3 Satellite
Markets

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